Booze at Wally-World

It will be interesting to see what effect Wal-Mart(WMT) will have on liquor stores/merchants. I think WMT has pretty much squeezed all efficiencies out of their suppliers, so new merchandise categories seem to be the way to keep top-line revenue growing. And really, what's the big "moral issue" here. Last time I checked, Wally-world already sells cigarettes and guns in their stores, so get it over it, is what I say to Lee Scott and the rest of the moral selling police in Bentonville...

WSJ.com - A Sober Wal-Mart Launches Drive Into Tricky Area: Liquor