Disney Enters the MP3 Market With Players Aimed at Children

Great. More "Disney-crack" aimed at my impressionable 5-year olds. (Note the white headphones) Slap a "Princess" character on it & our girls think it's the best thing ever. Much to my chagrin, Disney is a marketing machine able to leverage tie-in's to music and TV and harvest exsiting IP (witness the repositioning of the "Princess" line out of exsisting characters from previous movies - Fu*$ing brilliant, actually...)

WSJ.com - Disney Enters the MP3 Market With Players Aimed at Children